Benjamin Schmidt’s beautiful new book argues that a new form of exoticism emerged in the Netherlands between the mid-1660s and the early 1730s, thanks to a series of successful products in a broad range of media that used both text and image to engage with the non-European world. Inventing Exoticism: Geography, Globalism, and Europe’s Early Modern World (University of Pennsylvania Press, 2015) takes readers into the Dutch ateliers in which exotic geography was produced by bookmakers, paying special attention to frontispieces and other paratexts through which these editor-printer-booksellers created a new way of looking at the world. Listen to our conversation for the New Books in STS podcast by heading over here.